ENtrepreneur, CREATIVE DIRECTOR, feminist product maker

Role models make us see what we can be

Hi, I'm Mara Lecocq, an entrepreneur and previously creative director for brands like Nike, Starbucks and Verizon. My mission is to bring diversity to male-dominated industries by providing girls and women with empowering role models.

✨I inspire little girls to get in these industries with Secret Code, a customizable children's book that stars *your* girls as a tech hero—providing personalized role models to girls in their formative years. ✨I inspire women to remain in them, with Where Are The Boss Ladies, a list of female executive leaders in advertising—providing real-life role models women can relate to. 

I’m a digital creative director by trade. Here is campaign and product work I've done for Fortune 500 brands.

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My work

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Secret Code

Make her see what she can be

A customizable children's book that stars *your* girl as a tech hero.
Girlboss Foundation Winner ▴ Represented by William Morris/WME ▴ Fast Company, Mashable, Inc., Elle...

More info


Where Are The Boss Ladies?

ad Agencies with women in charge

Shining a light on female executive leaders in advertising (15% of ECDs) and redefining leadership for the next generation

→ See the list
→ Check the Instagram


Advertising Creative Direction

I've worked for 13 years in Paris, Toronto and New York on digital products, campaigns and experiences for clients like Starbucks, Nike, Verizon, McDonald's, Evian, Kenzo, Air France...

→ See my campaigns