Creative Director & Founder
PASSIONATE, CARING, ENTREPRENEURIAL
Hi, I'm Mara Lecocq. I’ve worked for 13 years in New York, Toronto and Paris creating and leading awareness campaigns with a digital focus for brands like Starbucks, Nike, Verizon, McDonald’s, Evian. I am a leader, a conceptual thinker and a doer. Comfortable managing and inspiring teams, but also coming up with unique and strategic ideas with impeccable execution in design, copy, photography and motion.
On the side, I’ve been passionate about bringing diversity to male-dominated industries by providing women empowering role models. ✨I inspire little girls to get interested in technology with Secret Code, a customizable children's book that stars *your* girls as a tech hero. ✨I inspire women to remain in advertising, with Where Are The Boss Ladies, a list of female executives women can work for.
Associate Creative Director, AKQA
Former Director of Decision Science, Nike Portland
What i do
I go high
Strategic and creative vision, conceptual ideation, pitching, deck storytelling, creative process implementation, creative team management and inspiration.
I go low
Art direction, graphic/deck/motion design, pixel pusher and QA beast. Occasional case study script writer and VO actor ;)
Types of work
• 360 campaigns
• Classic digital experiences (responsive sites, apps, e-commerce, interactive experiences, in-store mobile experiences)
• Innovative digital experiences (latest tech, OOH experiential)
• Film, animation, branded content
• Social media (classic, UGC & influencers)