Founder & CREATIVE DIRECTOR
Role models make us see what we can be
Hi, I'm Mara Lecocq, an entrepreneur and previously creative director for brands like Nike, Starbucks and Verizon. My mission is to bring diversity to industries that lack them by providing role models in innovative ways.
✨I inspire little girls to get in these industries with Secret Code, a customizable children's book that stars *your* girls as a tech hero—providing personalized role models to girls in their formative years. ✨I inspire women to remain in them, with Where Are The Boss Ladies, a list of female executive leaders in advertising—providing real-life role models women can relate to.
I also do consulting for ad agencies as a creative director. Here is digital campaign and product work I've done for Fortune 500 brands.
Make her see what she can be
A customizable children's book that stars *your* girl as a tech hero.
Girlboss Foundation Winner ▴ Represented by William Morris/WME ▴ Fast Company, Mashable, Inc., Elle...
Advertising Creative Direction
I've worked for 13 years in Paris, Toronto and New York on digital products, campaigns and experiences for clients like Starbucks, Nike, Verizon, McDonald's, Evian, Kenzo, Air France...