Creative Director & Founder

I believe peace happens with more balanced teams

Hi, I'm Mara Lecocq. I'm an advertising creative director. I take time off toothpaste commercials to help bring diversity to male-dominated industries. 

I inspire little girls of all ethnicities to get in technology, with Secret Code, a customizable children's book that stars *your* girls as a tech hero.  I help women find their role models with a list of female-led agencies, Where Are The Boss Ladies. I help our guy friends understand women, with articles like Guys, here's how you retain female talent.

Unfortunately, the toothpaste ads didn't make it to my portfolio. But I've done work for Starbucks, Nike, Verizon and McDonald's. Check it out.


secret code launch video

My work

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Secret Code

Make her see what she can be

A customizable children's book that stars *your* girl as a tech hero.
Girlboss Foundation Winner ▴ Represented by William Morris/WME ▴ Fast Company, Mashable, Inc., Elle...

More info


Where Are The Boss Ladies?

ad Agencies with women in charge

Shining a light on female executive leaders in advertising (15% of ECDs) and redefining leadership for the next generation

→ See the list
→ Check the Instagram



Advertising Creative Direction

I've worked for 13 years in Paris, Toronto and New York on digital products, campaigns and experiences for clients like Starbucks, Nike, Verizon, McDonald's, Evian, Kenzo, Air France...

→ See my campaigns