Creative Director & Founder

Hi, I'm Mara Lecocq. I’ve worked for 13 years in New York, Toronto and Paris creating and leading awareness campaigns with a digital focus for brands like Starbucks, Nike, Verizon, McDonald’s, Evian. I am a leader, a conceptual thinker and a doer. Comfortable managing and inspiring teams, and also coming up with strategic ideas, getting my hands dirty with design, animation, shooting and editing.

On the side, I’ve been passionate about bringing diversity to male-dominated industries by providing women empowering role models. ✨I inspire little girls to get interested in technology with Secret Code, a customizable children's book that stars *your* girls as a tech hero. ✨I inspire women to remain in advertising, with Where Are The Boss Ladies, a list of female executives in advertising.

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I cannot speak more highly of Mara Lecocq. She is a true inspiration and the most hard-working person I know. She is not only an amazing creative but also a caring teacher and leader.

Dinushi Perera,
Associate Creative Director, AKQA

Mara exceeds expectations every time. She is also a breath of fresh air, truly representative of a new generation of creative leadership—intelligent, inclusive, strong, caring, well-rounded and limitlessly talented. She’s a full-service creative shop in one person.

Felicia Zhang,
Former Director of Decision Science, Nike Portland

 
Opening Keynote for Facebook’s Advertising Women In Leadership Day - October 2018

Opening Keynote for Facebook’s Advertising Women In Leadership Day - October 2018

 

What i do

 

I go high
Strategic and creative vision, conceptual ideation, pitching, deck storytelling, creative process implementation, creative team management and inspiration.

I go low
Art direction, graphic/deck/motion design, pixel pusher and QA beast. Occasional case study script writer and VO actor ;) 

Types of work
• 360 campaigns
• Classic digital experiences (responsive sites, apps, e-commerce, interactive experiences, in-store mobile experiences)
• Innovative digital experiences (latest tech, OOH experiential)

• Film, animation, branded content

• Social media (classic, UGC & influencers)