Mobile TV network
VIDEO APP ▴ product Creative direction
Verizon recently launched its own free video app showing primetime shows, live music & sports, targeting millennials. AKQA was in charge of the branding, awareness campaign and the next product design releases. Unlike other services like Netflix, go90 has a strong social component. Unlike Youtube, users can watch primetime shows and live sports for free. And unlike everyone else, go90 gives the opportunity to cut show segments and repost what users specifically care about.
AKQA worked on the branding, campaign launch and product redesign
mobile tv, made social
watch and cut your favorite moments
Share the most relevant cuts of your favorite shows – concentrated and bite-sized entertainment for today's generation.
go90 (degrees) for the shortcut to the best content
Don't even make a decision on what to watch. Turn your phone sideways for the best clip of the page you're on.
join crews for common passions
Fuel the community with conversation starters: ideas for topics, or poll creations. Most shows thrive on polarizing moments and fans love debates – let's bring it to life in the fan community.
enjoy the go90 buddies during the roughest times
When an app tells you you don't have friends, you can't access some videos, or you're a debbie downer for wanting to delete content... let's make it fun and try to put a smile on our users' faces.
watch the walkthrough
Product creative direction: Mara Binudin
Agency: AKQA, New York