Get a taste of fame by creating
your own McDonald's 140 Character Film
Social campaign ▴ Creative direction
McDonald's wanted to reward their fans for their loyalty and we decided to give them 140 characters of fame. Fans were able to tweet their own 140-character script using at least one of McDonald's characters, for a chance for it to be made into a short film.
▸ (x2) Webby Awards 2014: Honoree for "Social Media Campaigns", and for "Best Use of Video"
▸ Canada Marketing Awards 2014: Gold
▸ Art Director & Design Club Awards 2014: Silver
▸ Marketing Magazine 2014: Bronze
▸ Atomic Awards 2014: Shortlist
▸ (x2) Applied Arts 2014: "Social Campaign" + "Branded Content - Series"
WATCH THE CASE STUDY
MORE THAN 1,200 TWEETS OF FILM STORYLINES
Tweet example: "Brothers McNug and McWrap are trekking through the Amazon when they run foul of a crazy tribe of LadyFries! Will they survive? #MakeMyFilm" @fannielam
WE PRODUCED ONE FILM A DAY FOR 12 DAYS
WATCH SOME FILMS
Tweet: "McNuggets and Fries are chatting in the fryer like in a hot tub and are scandalized when McWrap comes out naked, without his pita. #MakeMyFilm" @soleiljutras
Tweet: "Post zombie apocalypse world. Zombie fries everywhere. Big Mac is the only one immune. The group must band together to protect him. #MakeMyFilm" @cakegirl31
Creative direction: Mara Binudin
Agency: Tribal DDB, Toronto