Why it's better to take Reactine daily

TV spot + Website  ▴  Art direction

When Reactine allergy pills are taken daily, results are better. The reasons are so sciency and complex that a simple metaphor was needed to convey the message. This spot was the best-tested Reactine spot in Canada.

Watch the spot


New Reactine.ca website

Tribal DDB, Toronto
Creative director: Louis-Philippe Tremblay
Art director: Mara Lecocq
Copywriter: Ryan Lawrence
Design: Roger Dario
Illustration: Marisa Torres
Animation: Polyester Studios