Why it's better to take Reactine daily
TV spot + Website ▴ Art direction
When Reactine allergy pills are taken daily, results are better. The reasons are so sciency and complex that a simple metaphor was needed to convey the message.
Best tested Reactine spot in Canada.
Watch the spot
Art direction: Mara Binudin
Agency: Tribal DDB, Toronto
Illustration / animation: Polyester Studios