Why it's better to take Reactine daily

TV spot + Website  ▴  Art direction

When Reactine allergy pills are taken daily, results are better. The reasons are so sciency and complex that a simple metaphor was needed to convey the message.

Recognition:
Best tested Reactine spot in Canada.


Watch the spot

 

Reactine.ca website


Credits

Art direction: Mara Binudin
Agency: Tribal DDB, Toronto
Illustration / animation: Polyester Studios