An empowering picture book and coding game app that inspires the next generation of STEAM leaders

BOOK LAUNCH: November 6, 2018

Rox is happy to spend the whole day on her computer inventing awesome robots, but her dad wants her to clean up. When the Chorebot she designs gets a mind of its own, it tries to organize not just her room – but the whole city! It's up to Rox and her neighbor Amar to race and recode Chorebot in time to save the day.

Informative, empowering and fun.
— Kirkus Reviews

The fun continues in Rox's Secret Coding Game

Rox's Secret Code App Gif

Bring your custom robot to life in your living room, and learn coding principles by putting your robot to work.

What you can do with the app:

  • Bring your robot to life in augmented reality in your living room

  • Make it yours: customize it and give it a name

  • Play with coding blocks and learn coding principles

  • Snap a selfie with your new robot friend

Rox’s Secret Code turns inspiration into action by pairing a picture book with a companion app, uniting traditional and digital storytelling to create educational entertainment. The Rox’s Secret Code book and game open up a world full of possibilities, inspiring kids aged 5-8 to become makers of technology and shape their own future.

App launch date: Mid-end of November 2018

Watch the app demo

Updated video asset by November 2, 2018

Secret Code challenges the status quo in a way that’s creative and fearless.
— Sophia Amoruso, CEO of Girlboss
Rox’s Secret Code allows girls of all backgrounds to celebrate their geekiness and imagine a world uniquely shaped in “her” image
— Kimberly Bryant, CEO of Black Girls CODE

Why this matters

90% of parents want their kids to pursue computer science. And with stereotypes impacting children’s aspirations by the age of 6, this book makes coding cooler than princesses in their formative years—and then take action with a game.


About The Team

Published by POW! Kids Books — Agent: Jamie Carr, WME.



Mara Lecocq—Creator and Co-Author
Mara is an award-winning digital creative director who previously built apps and interactive experiences mixing storytelling and technology for brands like Nike, Starbucks and Verizon. Mara born and raised in the Philippines, lived in Paris and Toronto before immigrating to New York. Mara is the founder and CEO of Secret Code, a customizable children’s media company that makes girls see themselves as heroes of powerful industries—the premise behind Rox’s Secret Code. Lecocq is passionate about bringing diversity to male-dominated industries and believes in the power of storytelling, representation and role models in children’s formative years. For her work on Secret Code, Lecocq won a Girlboss Foundation Grant, signed with WME, and graduated from the startup accelerator program Project Entrepreneur by the Rent The Runway Foundation. Lecocq was named a Next Creative Leader by the One Club for Creativity and was a Cannes Lions “See It, Be it” winner.


Nathan Archambault—Writer and Co-Author
Nathan is a copywriter, creative director and author based in New York City. Working at renowned agencies such as Droga5, Anomaly, TBWA and AKQA, he created everything from integrated marketing campaigns to innovative digital platforms for clients including Google, Prudential, Verizon and Volvo. Whether taking on an advertising brief or a side project, Nathan aspires to pinpoint a problem and solve it. Before settling in New York, Nathan earned degrees in Advertising and English from Syracuse University. When not making ads or writing books, you can find Nathan inspiring his two young daughters to discover their own superpowers.



Jessika Von Innerebner loves illustrating stories of super-sheroes, skater rockstars, and baseball princesses. In spare moments, she can be found dancing, long-boarding, traveling to distant lands, chasing adventure, and laughing with friends.



Tech lead: Rodolfo Dengo is passionate about intersectional feminism, and is the proud father of a feisty little girl, Emma. Tinkering with all things mechanical and digital, he codes and leads technology for Secret Code’s customizable products.

Coding game: Developed by The Electric Factory.


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For more info, contact the founder Mara Lecocq: