Introducing your girl to the most effective role model she can be inspired by: herself.

innovative children's book / girlboss grant winner

I wanted to address the problem of diversity in technology and leadership I was facing first hand, as one of the rare female creative leaders in the industry with a focus in digital. I decided to treat the problem at the source, when children start developing aspirations. What male-dominated industries lack are role models that girls–of all ethnicities–can relate to and be inspired by.

I rallied ex-advertising co-workers to create Secret Code to create a personalized children's book that stars your girl the hero in a modern-day adventure story, with the goal of making technology fun and aspirational for girls. 


watch the video


An innovative children's book that stars your girl as a tech hero

The way it works is you go on the Secret Code website to personalize her name, skin color and hairstyle, so it looks like the girl you want to inspire, and two weeks later, she receives a beautiful paper picture book at home with her as the hero.

A story about bravery, curiosity and leadership

This isn't just a story about technology. It's about values that are ubiquitous to any fulfilling future.


The most inclusive children's book ever made.

We just launched diverse families: so those with same-sex, mixed-race and single parents can finally see themselves in children's media.

turning inspiration into action

At the end of the book, they are invited to check out Ignite to learn how to code, where we partner with great partners in kid tech. We do the inspiration, they do the education.

Watch the launch film

Teach your girls to #BreakStereotypes and they'll grow to be unstoppable.


Parents have seen a sudden interest in technology and robotics. Others who weren't fans of reading wanted to read this book over and over. Some girls are dressing up as "Secret Code," wearing pink tutus and black blazers. Others, more interested in stereotypically girly things, would still want to build a "Nail Polish Bot." Our goal was to make technology fun and aspirational for girls. It's working. :) 

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