Small-lot coffees roasted in Seattle

microsite  ▴  creative direction

Starbucks Reserve® is a line of rare and premium coffees from the best farms in the world. They are made at the Roastery in Seattle, the recently launched biggest Starbucks store. We created a simple site showcasing the craft and story of the coffees from farm to cup, with a visual direction inspired by its coffee packagings and store design textures: geometric shapes, coppers, teaks and black stone.


SEE THE SITE


initial VISUAL EXPLORATION

Progressive design iterations before the final product. 

panama2.jpg
 

retrace the origin of coffee

Scroll through time and temperature to see the roasted bean evolve backwards to its original cherry form.

learn the unique differences between each regions

 

enhance your coffee knowledge and appreciation

Scroll down to see how coffee flavors vary by altitude.

Learn to recognize complex coffee flavors with a simple experience.


Credits

Creative direction: Mara Binudin
Agency: AKQA, NYC