The next generation of Starbucks

ibeacon in-store experience  ▴  creative direction

The new Starbucks Reserve® Roastery and Tasting Room launched in 2015 as the biggest Starbucks store in the world. It's a major tourist attraction in Seattle, drawing many inquisitive visitors with an average time spent of 22 minutes looking to experience the world of coffee. We created an experience that explains the story and process from farm to cup through interactive games and animations. Six Ibeacons trigger mobile in-browser experiences, available thanks to the widely downloaded Starbucks app.


WATCH THE case study


THE SIX KEY AREAS WITHIN THE ROASTERY

Each area contains an iBeacon which triggers a smartphone notification leading to a mobile site specific to the location.


coffee from farm to cup

The six experiences use mobile features such as the gyroscope, compass and accelerometer to engage the curious visitors who are looking to deepen their knowledge and passion for coffee.


Watch all the experiences in action


Credits

Creative direction: Mara Binudin
Agency: AKQA, NYC