It's the little things
that have an impact on girls' futures
Awareness / TV / Digital ▴ idea & CO-creative direction
Women are underrepresented in science, technology, engineering and math (STEM). These high-tech fields not only create the future, but they're also outpacing the job market by 300%. Verizon and Makers partnered to raise awareness on the lack of representation in STEM.
It turns out that it's not one big life lesson that drives girls away from math and science, but rather the subtle nuances in our comments that slowly steer them away. We set out to empower the next generation of girls: an integrated campaign was launched with a powerful film that went viral, and an online platform provided tools to inspire and take action.
Press & TV reviews
Watch the TV spot
4 million views (organic sharing)
Watch the case study
Provoke, inspire and take action
Help her find her path
Question the status quo with 4 key themes that lead to gender stereotypes.
Sharable thought-provoking facts
AKQA, New York