It's the little things
that have an impact on girls' futures

Awareness / TV / Digital  ▴  idea & CO-creative direction

Women are underrepresented in science, technology, engineering and math (STEM). These high-tech fields not only create the future, but they're also outpacing the job market by 300%. Verizon and Makers partnered to raise awareness on the lack of representation in STEM. 

It turns out that it's not one big life lesson that drives girls away from math and science, but rather the subtle nuances in our comments that slowly steer them away. We set out to empower the next generation of girls: an integrated campaign was launched with a powerful film that went viral, and an online platform provided tools to inspire and take action.

Press & TV reviews


Watch the TV spot

4 million views (organic sharing)

Watch the case study


Provoke, inspire and take action

Digital platform

Help her find her path

Interactive experience

Question the status quo with 4 key themes that lead to gender stereotypes.


Sharable thought-provoking facts

Social media



AKQA, New York