Redefining leadership with new role models 

platform & community  ▴  founder & creative director

Where Are The Boss Ladies is a crowd-sourced list of 1,000+ female executive leaders in advertising. With the number of women leaders dropping off by 15% for every promotion, women are having a hard time seeing their future selves. We want to provide a resource for women to find their next, and perhaps first, female boss.

More than a list, Where Are The Boss Ladies has become a platform and a community that shares the perspective of women in advertising, with a growing social media audience and a bi-monthly newsletter.


Where-are-the-boss-ladies_mara-lecocq_square.gif
social media -where-are-the-boss-ladies-mara-lecocq.jpg
 
Seeing the list SPECIFICALLY with WOC made me weep. New goal is to be on the list. I haven’t felt this inspired since I’ve started working! This is why representation is so important.
 


Boss Lady Wisdom

content series

We want to redefine leadership from a female perspective—inspiring women to lean in qualities that are usually pushed away from traditional leadership role models.

 
I just accepted a new job and this list had a huge impact on my decision. I can’t wait to work for an inspirational CEO!
 

#DayInTheLife

Content Series

We share the diverse perspectives of ad ladies from around the world through Instagram Story takeovers. Sign up to have your agency do one :)


Boss Comebacks

content series

It is daily micro-agressions and isolation from likeminded that make women question their potential in the workplace. We created a crowd-sourced content series that helps women have smart comebacks to disempowering situations.

Boss-comebacks-2.jpg

Get hope in your inbox

Every other Monday morning, we share uplifting and thought-provoking perspectives for the ad lady community.

newsletter--where-are-the-boss-ladies-mara-lecocq.jpg
 
This is the first newsletter I’ve read in a LONG time that made me want to sign up in less than 3 seconds.
 

Where Are The Boss Ladies?

1000_christina-mara-gif_1500px.gif

Credits

Founder & creative direction: Mara Lecocq
Co-Founder & data organization: Christina Jones
Design direction
: Lucia Orlandi
Illustration: Malika Favre
Data maintenance: Marianne Lawlor