Redefining leadership with new role models
platform & community ▴ founder & creative director
Where Are The Boss Ladies is a crowd-sourced list of 1,000+ female executive leaders in advertising. With the number of women leaders dropping off by 15% for every promotion, women are having a hard time seeing their future selves. We want to provide a resource for women to find their next, and perhaps first, female boss.
More than a list, Where Are The Boss Ladies has become a platform and a community that shares the perspective of women in advertising, with a growing social media audience and a bi-monthly newsletter.
Boss Lady Wisdom
We want to redefine leadership from a female perspective—inspiring women to lean in qualities that are usually pushed away from traditional leadership role models.
We share the diverse perspectives of ad ladies from around the world through Instagram Story takeovers. Sign up to have your agency do one :)
It is daily micro-agressions and isolation from likeminded that make women question their potential in the workplace. We created a crowd-sourced content series that helps women have smart comebacks to disempowering situations.
Get hope in your inbox
Every other Monday morning, we share uplifting and thought-provoking perspectives for the ad lady community.
Where Are The Boss Ladies?
Founder & creative direction: Mara Lecocq
Co-Founder & data organization: Christina Jones
Design direction: Lucia Orlandi
Illustration: Malika Favre
Data maintenance: Marianne Lawlor