“You don't look Filipino and you don't sound French”
Based in New York, I grew up in the Philippines and in France, as a half-French, half-Filipino. Kindly labeled by Filipinos as being too white, by French as being too American, by Americans as being a woman of color, I have spent my life kindly being labeled as “the other.” I do enjoy that position. It helps me have a bird’s eye view on cultural dynamics, and empathize with every community.
About work: I am Brand & Community Director at Fishbowl. In my previous life, I was a advertising Creative Director working for brands like Starbucks, Nike, Verizon McDonald’s, at AKQA, 72andSunny, BETC Paris, Tribal DDB Toronto.
About side hustles: As a minority leader in advertising/creativity/technology, I wanted to bring more diversity to male-dominated industries by making little girls aspire to them (Secret Code), and grown women remain in them (Where Are The Boss Ladies).
In a nutshell: I’m an Asian-European immigrant, extroverted introvert, a muslim-catholic atheist, an empathetic feminist, an unstable chameleon, an entrepreneurial creative tech geek, a workaholic epicurean, and a tropical islander big city girl. ☯️
✦ Cannes Lions 'See it, Be it' winner
✦ Next Creative Leader by 3% Conference and the One Club for Creativity
✦ One of Mashable’s Rising Stars in Advertising
✦ One of 10 brilliant women in advertising by Campaign magazine contributors
✦ One of 200 Women Redefining the Creative Industry by The Dots UK
▸ Girlboss Foundation Winner (rewarding the 1st of 1,000 applicants)
▸ Represented by William Morris/WME
▸ Project Entrepreneur Winner by the Rent The Runway Foundation, rewarding 12 of 700 applicants.
Lecturer: School of Visual Arts New York
Volunteer: United Nations for Equals, Gender Diversity In Tech Initiative
Get to know me in 2 min
Speaker & interview reel
Advertising Work Homes
▸ Freelance (2016-...) – 72andSunny/Sundae (8 months), McCann, Grey, Edelman
▸ AKQA New York (2013-16) – Agency of the Year
▸ Tribal DDB Toronto (2011-13) – Agency of the Year
▸ BETC Paris (2004-11) – Gunn Report 'Most Creative Agency in the World'
Associate Creative Director, AKQA New York
"I cannot speak more highly of Mara Lecocq. She is a true inspiration and the most hard-working person I know. She is not only an amazing creative but also a caring teacher and leader, encouraging her teams to be persistent, learning from failures and turning those lessons into winning ideas.
Mara speaks up, takes smart risks and dares to be uncomfortable. Her genuine enthusiasm is inspiring and contagious, demonstrating passion for her work by going beyond what’s required. She comes in early and stays late to meet critical deadlines, volunteering to take the lead on projects and consistently doing more than the minimum. Her management isn't just working for a paycheck, but for the growth of the work and her team. Mara recognizes that many heads and hands are responsible for a project’s success. She acknowledges and praises the contributions of the entire team. She is a visionary with a solid history of outstanding work, including impressive portfolios and awards.
However, what Mara is best known for is being a vicarious advocate for women, passionately speaking out to empower and support them. This is central to who she is. She is seasoned in nurturing young women and uplifting them in reaching their goals, whether it is in or out of the work place. She is an inspiring individual who is a creative force of to be reckoned with."
Director of Decision Science, Nike Portland
"Mara is one of those rare creative directors who is not only amazing at her job, but is awesome at mine too. She does her own research, asks provocative questions, making everything that we do stronger together. She then delivers original, innovative and thoroughly beautiful creative concepts that take the brief to new heights. Mara exceeds expectations every time. She is also a breath of fresh air, truly representative of a new generation of creative leadership - intelligent, inclusive, strong, caring, well-rounded and limitlessly talented. She's a full-service creative shop in one person. "